There Are 5 Pillars to ANY Successful Business.
And here’s how to BOOST them with NLP (Neuro Linguistic Programming) …
(Please note: ALL 5 pillars make for a complete business model. Although there are smaller businesses that operate with only two, or three of the 5 pillars. But having all 5 in place will make you much more successful and prosperous.)
The First Pillar of ANY Successful Business is Marketing
What is marketing?
Marketing is your ability to attract presell and sometimes direct sell your products or services to new customers and clients.
You see it’s VERY interesting.
If you ask a marketing expert, they’ll tell you marketing is the most important thing in business. If you ask a sales expert, they’ll tell you sales is the most important thing in business.
But, you see, marketing and selling are all part of a BIGGER and more COMPLETE business model. And once you have this complete model working in your business, it’s bound to expand, grow and prosper.
But it all starts with marketing. Whether it’s online, TV, radio, print media, telemarketing etc.
Think about it, the first step to any business transaction is a business (you) contacting a potential customer or client, via some of the media mentioned above, and telling them in attractively about the benefits of your product or service.
The customer or client may know about your type of product or service or they may not know.
If they don’t know, rare nowadays, you explain what it is and tell them how they’ll benefit from it.
If they do know what your product or service is, you tell them how and why they’ll receive more benefit from you than from anybody else offering the same product and service.
This means you position yourself and you and promise they’ll get something different or better from you than from anybody else offering the same or a similar product or service.
And I talk about and show more examples in my FREE NLP For Your Business Newsletter.
I’ve modelled, using the NLP modelling process, some of the best sales copywriters and marketers on the planet.
And here are 3 BIG copywriting and marketing secrets I’ve unravelled with NLP.
BIG NLP Copywriting and Marketing Secret 1:
Uncover the secret dreams, desires, fears and frustration of your desired customers or clients.
There are several great ways to do this, but the most important one is: learn to listen – be it in talking to your customers or clients or reading their expressed thoughts and feelings online.
Learn to listen and discern what they really crave for, what frustrates them, and what their biggest hurdles and fears are.
Once you discern these, you’ll intimately know what they want and need. And you’ll use this knowledge to attract them with your marketing messages.
Plus, you’ll be of tremendous help to them, for if you know what your customers and clients want and need and then you give it to them, they’ll be satisfied and happy and your business with be booming. A win for all!
BIG NLP Copywriting and Marketing Secret 2:
Show benefits, don’t tell features.
Most people inexperienced in sales and marketing usually try to logically explain why their product or service is better by talking about the features of a product.
For example, let’s say you market and sell your consulting.
If you tell people how long you’ve studied, about your credentials, how long you’ve been in business, how many consulting hours it takes to get a result …
If you tell how you’re going to teach them skills and strategies etc.
You’re basically selling features and that is of little interest to your customer or client.
What they want is results. The results they’ll get from consulting you.
So, you talk about and show examples of results. How in just three sessions they’ll get their desired result. How their life gets better after consulting with you etc.
I give a ton more examples of NLP in sales and marketing in my FREE NLPverse Email Newsletter.
BIG NLP Copywriting and Marketing Secret 3:
Make it simple and easy to understand and act on your offer.
Most experts, as they’ve spent a lot of time studying and refining their craft, tend to talk about their product or service in a way that only another expert will get it.
But the BIG thing to remember here is – most of your customers aren’t usually other experts. They usually are ordinary people. And they need to be talked to in and everyday people’s language.
Otherwise they quickly get bored or confused and turn away from your marketing or sales message on to other simpler, more fun or more relevant and enjoyable things.
BONUS: BIG NLP Copywriting and Marketing Secret 4
At the end of your marketing or sales message, always tell your customer or client what to do to go to the next step with you.
You see, it’s rather incredible how people spend so much time mastering their craft, giving extensive presentations and, at the end, leaving their customers or clients hanging in there without any help or pointers as to how to get to the next step.
I understand that most people, in their desire to be good, decent and fair folks, try not to pressure their customers and clients into deciding.
But if you have a great product or service and are serious about helping your customers and clients, it’s your obligation to gently show them the way forward.
Otherwise what’s the point?
You see, most people need that gentle nudge. And if they say no, that’s fine, but you at least know, you’ve done a complete job and give your best effort to help them achieve their dream or solve their thorny problem.
And if you like what I you see here, you can get a whole lot more with lots of examples when you subscribe to my FREE NLPverse Email Newsletter.
The Second Pillars of ANY Successful Business is Sales
Sales is your ability to convince people to buy from you rather than from the competition.
And there are two business models you can use here:
The best business model in my opinion is to have marketing and sales working closely together.
This way, your marketing brings in people already interested in you and your product or service. And this makes it much easier for you to convince and sell them on working with you.
The other good business model is to be great at selling with NLP. So, with this business model you sell and then you deliver your product or service. And you repeat the process.
The only caveat here, once again is, to just be very good at selling.
I talk a great deal more about selling with NLP and the 4 Secret “Back Door” NLP Sales Kays for Closing the Sale (Plus a Quiz) here:
Clicking on the link above you discover:
The Third Pillars of ANY Successful Business is YOUR product or service
Making your product or service the best it can be naturally skyrockets your chances for success.
Funny, how the unwashed masses and some scoundrels rely on sales and marketing tricks and techniques rather than their great product or service.
But the fact is that a business with a bad product or service is just killed faster with good sales and marketing, because the market learns much faster, especially nowadays, that there’s no truth to the sales or marketing pitch.
That’s why GREAT companies today have all 5 pillars neatly in place and working like clockwork.
So, try and make your product or service as good as you can and think of ways to make it even better.
I realize there are more than a few potholes here, as some people can never tell when their product or service is good enough. And many suffer from analysis paralysis.
So, here’s 2 savvy shortcuts to help you along the way:
Savvy Shortcut 1:
Learn from your market – your customers and clients.
If you know what they want, you can give it to them in an effective manner.
This way they’ll be happy, and you’ll be happy.
Some consulting clients just want to be listened to and are happy to pay for that.
Others are only happy when they get a certain result.
Still others are only happy when they feel safe and secure etc.
So, if you know what your customers and clients want and find an efficient way to give it to them, they’ll be happy and you’ll be happy.
Savvy Shortcut 2:
Learn from people (mentors) who’ve been there and done that.
When building your own business, you have three major forces to understand and conquer.
One is yourself. Your limiting or freeing beliefs and thinking about marketing, sales, product development and business in general.
The other one is your clients. You need to understand them and often you need to navigate them, so they get their desired result.
And number three is the cross combination of the two, because sometimes you meet clients who think in a very different way than yours, but still are great clients and finding the mutual ground and working in a satisfactory manner is a very rewarding achievement.
Get more savvy shortcuts and effective examples by subscribing to my FREE NLPverse Email Newsletter.
The Fourth Pillars of ANY Successful Business is YOUR Follow Up Sales (or otherwise known as back-end sales)
In the best-case scenario, you should have several products or services or a continuity program.
And your ability to sell more than one of them to your customers and clients depends on how well you’ve done on the previous three pillars.
You see, business isn’t some sort of a trick. Or when it becomes so, businesses fail.
That’s why, if you’re in business to be of real value, you need your eggs in order.
And the best order is to have your first three pillars of success business well in place and doing a good and complete job on each one.
When you have these working, your fourth pillar comes naturally. Simply because when a customer or client has tried a product or service and is happy, it’s much easier for them to keep buying from the same business in the future.
The number one blunder here is to think that the quality of your product or service is enough for your customers and clients to keep on buying from you in the future.
You see, business is a competitive game. And there are many other competitors trying to find a crack in your approach, take your customers from you and eat your lunch.
That’s why the quality of your product or service is VERY important. But when it comes down to the next purchase, it’s up to you to sell your next product or service to your customers and clients.
And not leave it to them alone with the task.
Because, you see, making a good decision is difficult.
That’s why customers and clients need a good sales person to help them make a good decision.
I talk much more about the art of helping your customers and clients make good buying decisions in my FREE NLPverse Email Newsletter.
The number two blunder here is that most business focus far too much on acquiring new customers and clients and far too little on keeping their existing customers and clients happy.
And the fact is it’s much easier to sell to your existing customers and clients than to attract and sell to people who don’t know you from Adam.
The Fifth Pillars of ANY Successful Business is YOUR Team
Your team are the people who’ll either help you grow your business or throw a wrench in the works.
So, if you want to grow you need effective ways to lead and motivate your team.
Here again, there are two general business models.
The first one is the solopreneur. You do everything yourself and you like and enjoy it that way.
The second one is you have a bigger vision which could only be achieved with the help of a team.
Both business models rely heavily on exceptional communication skills.
But if you lead a team you need to know how to sell your ideas and motivate your team long term.
First, it’s critical you understand the difference between a manger and a leader.
A leader is somebody who can manage work and people, but who can also lead and propel their team to achieve extraordinary result. (Or at least better results than most of your competitors.)
A manager usually lacks the ability to lead and propel people to invent and achieve better results. A manager is a person who can organize the work better and is more reliable than most other team members with the same set of skills.
Leaders are rare to find.
Fortunately, leaders rely on skills that are transferable. And this means that anyone, especially you, can learn them.
And here are the two best attributes of a great leader.
Number One Attribute of a GREAT Leader is:
A great leader leads from a position of principle.
Great leaders don’t use tricks and techniques. They don’t cut corners.
Great leaders do what’s right in each situation.
Number Two Attribute of a GREAT Leader is:
A great leader asks great questions and listens with an open mind to his customers, clients and team.
A great leader knows they don’t know it all. But everything they need to know to make their product or service better, to market and sell it better, to motivate their team more effectively is a combination of the knowledge and desires of their people – customers, clients and team.
So, great leaders ask great questions, listen well and try to make the best and most effective combinations with the information they get.
This way they can give their customers, clients and team what they want and the leader gets what he or she wants.
BONUS: Number Three Attribute of a GREAT Leader is:
A great leader develops the discipline to make and execute difficult decisions.
Sometimes business is booming and it’s fun, but sometimes there are problems and situations that need discipline and courage to resolve.
A great leader goes into these situations and does what’s necessary to resolve them.
To do that a great leader develops and relies on powerful mental models and attitudes that help carry them through these situations successfully.
And if you’d like to learn a whole lot more about these mental models and attitudes, about the five pillars and about how to build a great business with NLP, I invite you to subscribe now to my FREE NLPverse Email Newsletter.
And if you’d like to expand your knowledge of these mental models and attitudes, of the five pillars and of how to build a great business with NLP, I invite you to subscribe now to my FREE NLPverse Email Newsletter.
Do it now while it’s fresh in your mind. You’ll be glad you did.